Display Marketing is the also an important form of online marketing,
The ads are displayed in the form of texts, images, videos, flash and audio. A majority of ads that you will be seeing today are high in terms of credibility and mostly targeted, on the basis of behaviour, preferences, and content, the user have been looking for.
Display marketing is done by us so that promotional messages of the company appears on the Search Engine Result Pages (SERP), creating brand awareness and also increasing purchase intention of the consumer.
Display advertising types:
• Desktop advertising: Done for Laptops, Desktops, etc.
• Mobile advertising: Done for mobiles, tablets, etc.
Display ads are presented as Banners that interacts with the brain or in the form of Static ads and Rich media ads which shows some search related animation apart from the video ads which tells a story through display ads and connect emotionally with the user.