Paid Search

Advertising Campaigns

As we know, millions of companies create billions of products and the role of advertising is quite obvious. Today, high sales of consumer goods reflect the highly effective and powerful world of advertising. Hence, starts the role of marketing the product. When an organization begins their advertising campaign, they need to search in all aspects for their target market. Thus, we need advertisements to aware the public and build a brand image.

Advertising is the paid form of online marketing. It is one of the most important tools for a successful marketing. Advertising your product will majorly depend on your budget, whether it’s a start-up or a well established organization, we can create campaign for our various clients by various techniques.

Optimisation is done on the basis of various elements like age, gender and occupation, topographical data, educational level, location etc. Thus, we will consider all these factors to get traffic from targeted audience which in turn will increase clicks on pages and website through click baits.

Display Marketing

Display Marketing is the also an important form of online marketing, The ads are displayed in the form of texts, images, videos, flash and audio. A majority of ads that you will be seeing today are high in terms of credibility and mostly targeted, on the basis of behaviour, preferences, and content, the user have been looking for.

Display marketing is done by us so that promotional messages of the company appears on the Search Engine Result Pages (SERP), creating brand awareness and also increasing purchase intention of the consumer.

Display advertising types:
• Desktop advertising: Done for Laptops, Desktops, etc.
• Mobile advertising: Done for mobiles, tablets, etc.
Display ads are presented as Banners that interacts with the brain or in the form of Static ads and Rich media ads which shows some search related animation apart from the video ads which tells a story through display ads and connect emotionally with the user.

Google Advertising

On Google marketing is done by the tool of Google, known as Adwords. Adwords is the online marketing service created by Google. So what Google advertising is all about? When a user types a query on Google search box, he is treated with thousands of results for that particular query. Google enables the keywords play the game; as soon as Google bots notice the keywords they present those on the SERP. From there onwards, you can choose and get directed to the selected links or sites.

What is our role? We will customize and optimize your website and ads in such a manner that you will be on the first page of Google when a user searches for a query. This will increase the maximum traffic to your site as the person tends to click the first page links first and then move to the other pages. Your ads will be displayed on top or side bars which will help boost the website traffic thus creating sales leads.

Ad words offer online advertising for all the businesses which are looking for tools to increase their online traffic. By the Google advertising we will help you input keywords, domain names and demographic targeting preferences.

Many kind of extensions are added to show extra information to the ads, these extensions will help improve your campaign performance. Thus, we will assist you so that the website or web page reach an audience who search for the related keywords.

Campaign Marketing

In campaign marketing, we can create campaigns related to the website launch, any kind of ad, service, newly added product, etc. Anything can be marketed using campaign marketing. It is a step by step procedure to create awareness about a particular service or product, filtered through various categories like demographics, age of the targeted audience, likes and dislikes of the needed buyers, etc.

Pay Per Click (PPC)

Pay per click also known as Cost per click. PPC is a model of internet marketing where an advertiser pays each time a user clicks on their ad. It can be considered a way of buying visits rather than bringing the traffic organically. With the help of campaigns on Google, Yahoo, Bing and their ads we will direct traffic; as soon as the person clicks on the ad bait, they will be taken to your website or webpage and a lead is generated. Thus, we will be using relevant and necessary keywords so that more and more customers are diverted to your website so that you will not be wasting PPC money.

We provide you with service for lead generation that may be converted in sales. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.